Top Tips for Creating a Casino Mobile Game

May 2021, 28

Sooner or later, everyone who is familiar with the gambling world considers creating their own mobile casino game. And that is great! After all, the more people decide to open their online casinos, the more opportunities there are to have a good time and, of course, to make money.

Before deciding to start online casino business, you need to decide what audience the gambling website will be working with. This refers to factors such as country of residence, perceived wealth of the gamblers, preferred games, etc.

Choose the Right Development Company

The level of how safe, reliable and user-friendly your gaming website will be for users depends on software development. For the owner of a casino website, successful software provides convenient content, account management, simple reporting system, and the ability to use marketing tools.

You can start developing software for casino games for mobiles on your own. This is the cheapest option, but it is only applicable if you have experience in creating gambling websites and/or casino games for Android and iOS. Otherwise, you have two options:

Ordering custom mobile casino games development from a development company. The price varies from $300,000 to $1,000,000. At first glance, this is expensive, but, on the other hand, you get full control of the gameplay, the source code of the program and all of the applications used. Add to this copyrights and no commissions and royalty payments to online mobile casino games providers.
Franchising with a sublicense will cost less, in the range of $15-60k. In this case, the promotion of online casinos will be conducted by yourself or a hired team. You will have to share a percentage of your monthly income with the software provider. The price starts at $10,000 per month, plus a minimum of 15% royalties and commission on profits. Plus, you will not be able to change anything in your online casino.

Whatever format you use for creating an online gambling website, the main requirements remain:

Integration with payment gateways;
CRM4 support;
Access to game content from various developers;
Maximum high speed of work.

Cross-Platform Compatibility

To make sure that your online casino visitors would not want to switch to another platform, you need to:

Provide high download speed for Android tablet, phone and desktop.
Create adaptive design.

Download Speed

Three seconds is the maximum time for downloading casino games for mobile phone or a personal computer. There is no need to go way too far with heavy animation and videos when it may cost you potential users.

Adaptive design

Optimize your website for Android and IOS casino games. This will attract players who prefer to use smartphones and tablets.

Great UI/UX design

What do people look at when they first visit a website? They look at what immediately catches the eye. The more intuitive and user-friendly your mobile casino game design is, the higher probability there is that the visitor will become a regular. In this regard, UX/UI design deserves your maximum attention. The main rules are:

Conciseness and clarity. The visitor should immediately understand what they need to start playing - register on the website, top up the balance, choose a game and place a bet.
Targeting the audience. The design should create the anticipation of a pleasant pastime in the visitor’s mind. There is no need to get carried away with video inserts and GIFs. They do not so much attract as they scare away the players.
Do not forget about the 5-second rule. During 5 seconds, the visitor should see the unique offers on your website and estimate how it differs from numerous competitors.

The task, as you can see, is not an easy one, and therefore the best solution would be to entrust the development of UX / UI design for mobile casino gaming to an agency. The result of independent work can be an outwardly nice website, which is focused on its creator - that is, on you, but not on the target audience. But a design agency knows the preferences of various target audiences and successfully uses them when developing commercial websites.

Testing

Web testing is a thorough examination of a website for potential errors before launching. The web system must be fully validated from start to finish before it is launched for the target users. The convenience and attractiveness of the website, the speed of downloading and the availability of the necessary information, the reliability and safety of use are all determined during the testing. And the most important test is whether it helps to achieve those business goals that were set at the beginning of the project.

The overall goal of web testing is to find and fix existing and potential problems, errors or defects that could have a negative impact on how a website or application works.

Monetization Plan

When creating a gambling website, it is necessary to provide the ability to deposit/withdraw real money to various payment systems. If players do not find the system they normally use on the website, they are almost guaranteed to leave the online casino.

An online casino owner can cooperate with every financial service provider or sign a contract with an aggregator with dozens of payment gateways, such as:

Visa MasterCard works in most countries of the world and cooperates with all of the banks and payment systems.
PayPal is a fast, anonymous and secure online billing system that has been chosen by millions of users on all continents.
Click2Pay. This service transfers funds to a bank account in one click, but does not work in some countries, including the United States.
Neteller is a popular service for withdrawing money to a bank account used in 160 countries. To make a transaction, it is enough to use a 6-digit confirmation code.
Skrill works with bank accounts in 185 countries. It is a simple and clear deposit or withdrawal of funds.

When does it make sense to work with individual service providers? This is recommended if you need to integrate with a little-known bank, cryptocurrency, etc.

Marketing Strategy

Making a beautiful functional website is half of the work. For an online casino to become a popular online gambling platform, you need casino app store optimization and a marketing policy.
NonStop specialists study the preferences and compounds of the target audience, the specifics of the gambling activities in the selected region, the nuances of legislation, etc. Based on the collected data, a marketing strategy is formed. It is necessary to understand that certain components of the strategy may not work and you will have to look for other methods of influencing the target audience.
What is used to promote online casinos on the internet?

SEO. This means using the text content with specially selected keywords that are used by search engines to locate websites for clients. Proper SEO optimization allows you to bring your trademark to the first five to seven positions at user’s request of the following brand.
Email marketing. A client who has registered on the online casino website will be regularly receiving reminders about bonus programs, promotions, new games, etc.
Loyalty programs. A visitor of an online casino will be able to save their funds by receiving bonus payments from the casino for inviting friends, depositing, etc.
Social networks. It is a powerful tool for attracting players, as the target audience here is billions of people.
Content marketing in online gambling is an autonomous, constantly evolving niche, thanks to which the online casino operator starts benefitting from the very first stages of resource operation.

The above listed online casino marketing tools bring tangible financial results in a short period of time. The casino forms a regular audience that enjoys playing the slots casino games offered by the resource. All of this brings profit to the online casino and raises the resource to a new level of popularity.
An online casino must also have a "Reviews" section, in which regular customers will motivate new users with their comments.

Summary

The Multi-Programming Solution casino game development company is ready to study your target audience, the preferences of the players in the specified region, and create an effective strategy for the promotion and development of your online casino resource that meets modern requirements and trends.
Our specialists will select content designed for different categories of players so that the target audience is more extensive and grows day by day. Casino marketing will help create an attractive deposit bonus and partner programs that will work successfully to make your business profitable.
We offer a full list of services for the creation and promotion of online casinos after discussing all of the nuances and wishes with the customer. Your gambling resource will be easily identified by popular search systems, which will significantly increase traffic, raise the reputation of the casino among the players, and begin to bring profit to the casino operator - which means you.